challenge
Mayena started as a brandless Amazon bestseller: over 500K units sold and clear product-market fit, but no real brand. In the jaw-exercise category crowded with hyper-masculine, gimmicky design, the opportunity was to build a credible, elevated brand that could expand beyond the space, and redefine it.
approach
We rebuilt Mayena as a science-backed wellness brand rooted in confidence and self-care. A modern, minimalist identity and inclusive tone positioned it alongside premium wellness players like Goop and Erewhon: intentional, elevated, and human.
Outcomes
Complete Rebrand
Product Strategy
Packaging System
Product Renders
Photoshoot
Shopify Site
“Shiloh is an exceptional talent, the best creative director I’ve worked with. He's like an agency packed into a person.”
Michael Sezar
Founder, Mayena
Let’s Talk
credits
Principal Creative → Shiloh Gray, Grael
Founder → Michael Sezar, Mayena
Shopify Designer → Dustin Peter
3D Designer → Saiful Islam
Photographer → Margeaux Walter
Stylist → Devon Nuszer
MUA → Lauren Paez burt
challenge
Mayena started as a brandless Amazon bestseller: over 500K units sold and clear product-market fit, but no real brand. In the jaw-exercise category crowded with hyper-masculine, gimmicky design, the opportunity was to build a credible, elevated brand that could expand beyond the space, and redefine it.
approach
We rebuilt Mayena as a science-backed wellness brand rooted in confidence and self-care. A modern, minimalist identity and inclusive tone positioned it alongside premium wellness players like Goop and Erewhon: intentional, elevated, and human.
Outcomes
Complete Rebrand
Product Strategy
Packaging System
Product Renders
Photoshoot
Shopify Site
“Shiloh is an exceptional talent, the best creative director I’ve worked with. He's like an agency packed into a person.”
Michael Sezar
Founder, Mayena
Let’s Talk
credits
Principal Creative → Shiloh Gray, Grael
Founder → Michael Sezar, Mayena
Shopify Designer → Dustin Peter
3D Designer → Saiful Islam
Photographer → Margeaux Walter
Stylist → Devon Nuszer
MUA → Lauren Paez burt
challenge
Mayena started as a brandless Amazon bestseller: over 500K units sold and clear product-market fit, but no real brand. In the jaw-exercise category crowded with hyper-masculine, gimmicky design, the opportunity was to build a credible, elevated brand that could expand beyond the space, and redefine it.
approach
We rebuilt Mayena as a science-backed wellness brand rooted in confidence and self-care. A modern, minimalist identity and inclusive tone positioned it alongside premium wellness players like Goop and Erewhon: intentional, elevated, and human.
Outcomes
Complete Rebrand
Product Strategy
Packaging System
Product Renders
Photoshoot
Shopify Site
“Shiloh is an exceptional talent, the best creative director I’ve worked with. He's like an agency packed into a person.”
Michael Sezar
Founder, Mayena
Let’s Talk
credits
Principal Creative → Shiloh Gray, Grael
Founder → Michael Sezar, Mayena
Shopify Designer → Dustin Peter
3D Designer → Saiful Islam
Photographer → Margeaux Walter
Stylist → Devon Nuszer
MUA → Lauren Paez Burt