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Grael is creative built on business. Premium design that can read your P&L. Go-to-market strategy built on perfect pixels. Outcome-oriented execution enabled by expert coaching. Your head of brand, creative, and marketing in one.
Identity design & brand strategy.
The right visual identity, name, packaging, and tone requires the right partner. Grael has launched scores of new brands, rebrands, and remixes in every industry, including yours. Driven by data and instinct, we pair psychographics and trend to give your brand a unique expression.
Creative strategy.
You’ve got goals, we’ve got the channel and customer experience to help you meet them. We’ve sold pants, lipstick, wine, software, motor oil, laxatives, juice, cable, sausages, soup, and award shows on social, TV, events, websites, VR, billboards, brochures, emails, and on-shelf.
Design & art direction.
Award-winning, emotion-making, trend-setting, movement-matching, premium-or-punk, loud-or-restrained, just-right, large-format, print-ready, pixel-perfect, every-channel-in-existence design. Consider it handled, whatever it is.
Team management.
We’ve spent hundreds of hours of hiring the best talent, managing mini-to-massive teams, and coaching up. Backed by outcome-oriented and inclusive methodologies we build out and level-up effective teams.
We’re not order-takers, we’re challengers. If the ask makes sense, we’ll fall in line. If we think we can make it better, we’ll raise a hand and hold up the line to get it there.
Grael is a premium partner for your big ideas. That doesn’t mean bloated process and throwaway deliverables. It means focus, efficiency, and healthy budgets.
Services repertoire.
Fractional
Leadership
Build a business customers will love.
Brand & Product
Strategy
Build a business customers will love.
Brand Identity
Design
Get a visual brand and the guidance to keep
it consistent.
Marketing Ideation
& Execution
Go to market with big ideas for any channel.
New Business
Pitch Support
Pitch memorable moments and win.
Graphic
Design
Get exceptional design on-brief and on-brand.
UI & Visual
Design
Influence behavior with strategically
placed pixels.
Workshop Design
& Facilitation
Recruitment
& Coaching
Build a team or make yours better.
©2025
Grael is the brand and creative consultancy of Shiloh Gray. Former VP, Brand & Creative of DTC darling Winc and AI unicorn ASAPP, as well as Creative Lead at innovators VML, DEPT (fka Two Bulls), and Method. Shiloh brings almost two decades of creative strategy and excellence in execution to startups and established brands.
Get Help
Grael is creative built on business. Premium design that can read your P&L. Go-to-market strategy built on perfect pixels. Outcome-oriented execution enabled by expert coaching. Your head of brand, creative, and marketing in one.
Identity design & brand strategy.
The right visual identity, name, packaging, and tone requires the right partner. Grael has launched scores of new brands, rebrands, and remixes in every industry, including yours. Driven by data and instinct, we pair psychographics and trend to give your brand a unique expression.
Creative strategy.
You’ve got goals, we’ve got the channel and customer experience to help you meet them. We’ve sold pants, lipstick, wine, software, motor oil, laxatives, juice, cable, sausages, soup, and award shows on social, TV, events, websites, VR, billboards, brochures, emails, and on-shelf.
Design & art direction.
Award-winning, emotion-making, trend-setting, movement-matching, premium-or-punk, loud-or-restrained, just-right, large-format, print-ready, pixel-perfect, every-channel-in-existence design. Consider it handled, whatever it is.
Team management.
We’ve spent hundreds of hours of hiring the best talent, managing mini-to-massive teams, and coaching up. Backed by outcome-oriented and inclusive methodologies we build out and level-up effective teams.
We’re not order-takers, we’re challengers. If the ask makes sense, we’ll fall in line. If we think we can make it better, we’ll raise a hand and hold up the line to get it there.
Grael is a premium partner for your big ideas. That doesn’t mean bloated process and throwaway deliverables. It means focus, efficiency, and healthy budgets.
Services repertoire.
Fractional
Leadership
Build a business customers will love.
Brand & Product
Strategy
Build a business customers will love.
Brand Identity
Design
Get a visual brand and the guidance to keep
it consistent.
Marketing Ideation
& Execution
Go to market with big ideas for any channel.
New Business
Pitch Support
Pitch memorable moments and win.
Graphic
Design
Get exceptional design on-brief and on-brand.
UI & Visual
Design
Influence behavior with strategically
placed pixels.
Workshop Design
& Facilitation
Determine what matters most and make
a plan.
Recruitment
& Coaching
Build a team or make yours better.
©2025
Grael is the brand and creative consultancy of Shiloh Gray. Former VP, Brand & Creative of DTC darling Winc and AI unicorn ASAPP, as well as Creative Lead at innovators VML, DEPT (fka Two Bulls), and Method. Shiloh brings almost two decades of creative strategy and excellence in execution to startups and established brands.