We’re built tounstick brands.

Brand, product, creative, team, launch. Whatever’s not working. We figure out why. Then we make it work.

Get unstuck

red arrow icon pointing to the top right in a 45 deegree angle

Areas of practice.

Brand Identity Design

Premium, dynamic identities built from customer insights and real-world behaviors, translated into a highly usable system your team can execute across every channel. Distinct. Desirable. Built to perform.

Fractional Leadership

An experienced partner who sets the standard, builds a clean process, and gives decisive direction so work gets approved and shipped. Clear calls. Higher quality. Faster velocity without the overhead of a full-time hire.

Tony Calvis Jr.

Brand, Nextiva

We went from ‘creative is on fire’ to ‘creative is world-class’ almost overnight without ripping and replacing our current team and tools.

Marketing Design

Go-to-market creative that’s as impactful in-market as it is on-brand, designed with performance in mind. Clear story. Perfect pixels. Measurable lift.

Product Design

Digital products designed around real human behavior, clear business goals, and a distinct brand point of view. Intuitive to use. Designed to be loved.

Coaching & Mentorship

Clarity, direction, and momentum when it matters most. Individual, team, and project-based coaching built to drive decisions and deliver outcomes.

Tarini Shrikhande

Managing Director, GEICO Strategy Lead

Shiloh’s shown me what it is to be empathetic while staying directive; how to lead strategically while managing a team of different personalities.

Our DNA.

Creative built

on business.

Grael is premium design that can read your P&L. Go-to-market strategy built on perfect pixels. Outcome-oriented execution enabled by expert coaching.

Accountable,

not absent.

We’re not order-takers, we’re challengers. If the ask makes sense, we’ll fall in line. If we think we can make it better, we’ll raise a hand and hold up the line to get it there.

Good.

Fast.

Grael is a premium partner for your big ideas. That doesn’t mean bloated process and throwaway deliverables. It means focus, efficiency, and healthy budgets.

Select case studies.

Mayena

Crushing theglow up.

view case study

b2c

health/fitness

identity

Brand Identity Design

B2C

Health & Fitness

Lingo

A system builtfor story.

view case study

b2b

saas

web

Brand Identity Design

B2C

Health & Fitness

Nextiva

Rightingthe ship.

view case study

b2b

Enterprise

Fractional

Brand Identity Design

B2C

Health & Fitness

The Starters

Becoming

brilliant.

Coming Soon

b2b

Saas

identity

Brand Identity Design

B2C

Health & Fitness

How we work.

People before personas.

We care about tension, desire, taste, behavior, and the magic behind why people do what they do. The work gets sharper when you start with who people are, not how they’re categorized.

Beauty with a backbone.

We care deeply about craft, but we don’t make decisions on taste alone. Every choice has to hold up creatively and commercially, because brand work that ignores the business is usually just expensive self-expression.

The network effect.

We’re based in Los Angeles, but our bench is global. We pull in the right specialists from New York, Chicago, Atlanta, Oz, the EU, and beyond to build teams around the work, not force the work around a fixed team.

Principal-ed.

Scores of brands. Dozens of industries. Decades spent seeing what works, what doesn’t, and what gets in the way. From Madison Ave. to Wall St., agency to in-house, IC to VP. Principal and Founder Shiloh Gray leads every engagement, pulling in trusted specialists when the problem calls for it.

book intro call

red arrow icon pointing to the top right in a 45 deegree angle

Connect

red arrow icon pointing to the top right in a 45 deegree angle

Working theories.

The Starters

Honest

Darkness

Coming Soon

Brand Identity Design

B2C

Health & Fitness

LinkedIn

“The Creatives

are too Precious."

read Article

red arrow icon pointing to the top right in a 45 deegree angle

Brand Identity Design

B2C

Health & Fitness

Fast Company

B2B branding is boring, but it doesn’t have to be

read Article

red arrow icon pointing to the top right in a 45 deegree angle

Brand Identity Design

B2C

Health & Fitness

LinkedIn

Truth-sussing:the Importance of perception in driving performance

read Article

red arrow icon pointing to the top right in a 45 deegree angle

Brand Identity Design

B2C

Health & Fitness

The Drum

3 lessons Liquid Death’s killer marketing can teach B2B brands

read Article

red arrow icon pointing to the top right in a 45 deegree angle

Brand Identity Design

B2C

Health & Fitness

Let’s Talk

red arrow icon pointing to the top right in a 45 deegree angle

Aaron Esmailian

CMO, birddogs

Working with Shiloh was effortless. He took direction with high degree of ambiguity, and executed our design and vision flawlessly. I'd work with Shiloh again without any reservations.

Edward Boatman

CEO, Lingo

Shiloh communicated clearly,met every deadline, and made the entire process fun and enjoyable. Even with constraints, he found creative solutions that elevated the end result.

Black abstract wavy “M” mark on a white background.

Michael Sezar

Founder, Mayena

Shiloh is an exceptional talent, the best creative director I’ve worked with. He's like an agency packed into a person.

Tony Calvis Jr.

fka Head of Brand, Nextiva

I’m convinced Shiloh has figured out how to slow time; there’s no other explanation for how quickly and effectively he works.

Black tag-shaped icon with white “LK” letters.

Olyvia Ruhlmann

fka Head of Brand, Local Kitchens

Working with Shiloh was like getting a masterclass in creative direction, brand strategy, and design.

©2026

We’re built tounstick brands.

Brand, product, creative, team, launch. Whatever’s not working. We figure out why. Then we make it work.

Get unstuck

red arrow icon pointing to the top right in a 45 deegree angle

Areas of practice.

Brand Identity Design

Premium, dynamic identities built from customer insights and real-world behaviors, translated into a highly usable system your team can execute across every channel. Distinct. Desirable. Built to perform.

Tony Calvis Jr.

Brand, Nextiva

We went from ‘creative is on fire’ to ‘creative is world-class’ almost overnight without ripping and replacing our current team and tools.

Fractional Leadership

An experienced partner who sets the standard, builds a clean process, and gives decisive direction so work gets approved and shipped. Clear calls. Higher quality. Faster velocity without the overhead of a full-time hire.

Marketing Design

Go-to-market creative that’s as impactful in-market as it is on-brand, designed with performance in mind. Clear story. Perfect pixels. Measurable lift.

Product Design

Digital products designed around real human behavior, clear business goals, and a distinct brand point of view. Intuitive to use. Designed to be loved.

Coaching & Mentorship

Clarity, direction, and momentum when it matters most. Individual, team, and project-based coaching built to drive decisions and deliver outcomes.

Tarini Shrikhande

Managing Director, GEICO Strategy Lead

Shiloh’s shown me what it is to be empathetic while staying directive; how to lead strategically while managing a team of different personalities.

Our DNA.

Creative built

on business.

Grael is premium design that can read your P&L. Go-to-market strategy built on perfect pixels. Outcome-oriented execution enabled by expert coaching.

Accountable,

not absent.

We’re not order-takers, we’re challengers. If the ask makes sense, we’ll fall in line. If we think we can make it better, we’ll raise a hand and hold up the line to get it there.

Good.

Fast.

Grael is a premium partner for your big ideas. That doesn’t mean bloated process and throwaway deliverables. It means focus, efficiency, and healthy budgets.

Select case studies.

Mayena

Crushing theglow up.

view case study

b2c

health/fitness

identity

Brand Identity Design

B2C

Health & Fitness

Lingo

A system builtfor story.

view case study

b2b

saas

web

Brand Identity Design

B2C

Health & Fitness

Nextiva

Rightingthe ship.

view case study

b2b

Enterprise

Fractional

Brand Identity Design

B2C

Health & Fitness

The Starters

Becoming

brilliant.

Coming Soon

b2b

Saas

identity

Brand Identity Design

B2C

Health & Fitness

How we work.

People before personas.

We care about tension, desire, taste, behavior, and the magic behind why people do what they do. The work gets sharper when you start with who people are, not how they’re categorized.

Beauty with a backbone.

We care deeply about craft, but we don’t make decisions on taste alone. Every choice has to hold up creatively and commercially, because brand work that ignores the business is usually just expensive self-expression.

The network effect.

We’re based in Los Angeles, but our bench is global. We pull in the right specialists from New York, Chicago, Atlanta, Oz, the EU, and beyond to build teams around the work, not force the work around a fixed team.

Principal-ed.

Scores of brands. Dozens of industries. Decades spent seeing what works, what doesn’t, and what gets in the way. From Madison Ave. to Wall St., agency to in-house, IC to VP. Principal and Founder Shiloh Gray leads every engagement, pulling in trusted specialists when the problem calls for it.

book intro call

red arrow icon pointing to the top right in a 45 deegree angle

Connect

red arrow icon pointing to the top right in a 45 deegree angle

Working theories.

The Starters

Honest

Darkness

Coming Soon

Brand Identity Design

B2C

Health & Fitness

LinkedIn

“The Creatives

are too Precious."

read Article

red arrow icon pointing to the top right in a 45 deegree angle

Brand Identity Design

B2C

Health & Fitness

Fast Company

B2B branding is boring, but it doesn’t have to be

read Article

red arrow icon pointing to the top right in a 45 deegree angle

Brand Identity Design

B2C

Health & Fitness

LinkedIn

Truth-sussing:the Importance of perception in driving performance

read Article

red arrow icon pointing to the top right in a 45 deegree angle

Brand Identity Design

B2C

Health & Fitness

The Drum

3 lessons Liquid Death’s killer marketing can teach B2B brands

read Article

red arrow icon pointing to the top right in a 45 deegree angle

Brand Identity Design

B2C

Health & Fitness

Let’s Talk

red arrow icon pointing to the top right in a 45 deegree angle

Aaron Esmailian

CMO, birddogs

Working with Shiloh was effortless. He took direction with high degree of ambiguity, and executed our design and vision flawlessly. I'd work with Shiloh again without any reservations.

Edward Boatman

CEO, Lingo

Shiloh communicated clearly,met every deadline, and made the entire process fun and enjoyable. Even with constraints, he found creative solutions that elevated the end result.

Black abstract wavy “M” mark on a white background.

Michael Sezar

Founder, Mayena

Shiloh is an exceptional talent, the best creative director I’ve worked with. He's like an agency packed into a person.

Tony Calvis Jr.

fka Head of Brand, Nextiva

I’m convinced Shiloh has figured out how to slow time; there’s no other explanation for how quickly and effectively he works.

Black tag-shaped icon with white “LK” letters.

Olyvia Ruhlmann

fka Head of Brand, Local Kitchens

Working with Shiloh was like getting a masterclass in creative direction, brand strategy, and design.

©2026